Branding becomes the key to the future development of China quartz stone industry

China quartz stone

Usually we say that the quartz stone is a kind of by more than 90% of the quartz crystal plus resin and other trace elements artificial synthesis of a new stone. It is through the special machine in a certain physical, chemical conditions of the large size of the pressing into the plate, the main material is quartz.

At present, the problem of resource waste and environmental pollution are becoming more and more serious, and the environmental protection of products is getting more and more attention. Many building decoration materials, from the analysis of product performance, wood contains benzene, formaldehyde and other harmful substances. At present, 80% of the wooden furniture in the Chinese market has benzene and formaldehyde exceeding the standard.And natural marble has amplitude to shoot big harm, adverse to human body, interior adornment also cannot all-around use.

The quartz stone with natural quartz sand as the filling raw material, through the vacuum high-pressure kiln heating and curing, pollution-free, reusable, is a green building material. Quartz stone, with wear resistance and scratch resistance, corrosion, durable, rich color and natural stone texture and luster, avoids the natural stone material surface problems like easy to oxidation discoloration, easy to pollution and difficult to clean, colour and lustre not equal. Quartz stone concurrently owns the roughness of the ceramic and the workability of wood. It is widely used in the field of public building and home improvement.

According to the new thought industry research center released “2018-2022 China artificial quartz stone function environmental protection materials market analysis feasibility study report” shows that artificial quartz stone has become a new material in the world, in Europe and the United States, more and more quartz products enter into consumer families.The more mature international quartz market includes Australia, the United States, Canada, the United Kingdom, France, Germany and other countries.Among them, Australia a year of quartz stone consumption accounts for 35% of the world, the United States accounts for 22%, Canada accounts for 14%. Quartz stone international consumer market is huge and with good increase in the future.

At the present stage, the industrial scale, the number of employees, the production capacity and the technical level of China’s quartz industry have reached the world’s leading level.With the further maturity of the market, the domestic demand for quartz stone is growing, many landmark buildings, villas, luxury hotels, etc., can see the application of quartz stone.Quartz stone customers are also changing, from traditional wholesalers to real estate development companies, and then to building decoration companies, the level of domestic quartz stone consumers is more and more, the consumer market is getting bigger and bigger.

Although quartz industry at present or in the export trade in China for the business center of gravity, more and more domestic quartz enterprises begin to change, from the simple to meet export orders, production and processing of a single mode, gradually becoming towards “scale, specialization, automated production” the pattern of development, set up independent brands, to layout the agent channels, direct aim at the terminal market.

New thought industry researchers said, with the increasing number of domestic quartz stone enterprises, as well as the international quartz stone giants gradually joining in, the domestic quartz stone industry competition is more intense.This is an opportunity and a challenge for China’s quartz stone industry.In the face of homogenization competition, enterprises need to actively innovate, develop characteristic products, improve product quality, turn pressure as the driving force, to differentiation, characteristics and brand to seize the market, which is the future direction of the quartz stone industry.


Post time: Jun-25-2021